Introducing Eira

Johanna Edin
Introducing Eira
Introducing Eira

A Study in Sculptural Minimalism

Eira is a small-scale expression of Avelore’s sculptural minimalism — a 20 mm watch shaped to feel more like jewellery than an instrument. With its round case, petite dial and delicate bracelet, it sits on the wrist with a discrete presence, noticed up close rather than from afar.
A New Expression Add to Cart

A New Expression

Eira is the latest addition to the Avelore collection - a watch shaped by fluid surfaces, soft edges, and a quiet sense of intention. Designed as a modern statement with a refined presence, Eira reflects everything at the heart of Avelore: sculptural forms, considered proportions, and a minimalist aesthetic that speaks softly yet unmistakably. This is a piece created for the woman who finds strength in subtlety, and beauty in the details that are felt more than they are seen.
Design Notes Add to Cart

Design Notes

Every detail of Eira has been thoughtfully crafted to create a watch that feels effortless on the wrist and timeless in character. The case introduces a soft, rounded silhouette. Its rounded edges and fluid lines offer a sense of movement, while the carefully balanced proportions ensure a feminine and contemporary feel. Paired with a refined link bracelet, Eira is both jewellery and timepiece; functional yet distinctly sculptural.
Crafted to Last Add to Cart

Crafted to Last

Beyond design, Eira is built for longevity. The watch features durable stainless steel, IP plating for long-lasting colour, and a scratch-resistant sapphire-coated crystal. Its minimalist dial ensures readability, while its sculptural case sits comfortably on the wrist throughout the day. Eira is a watch meant to live with you - quietly elevating every moment.

Journals

The Noem Edit

The Noem Edit

The Noem Edit is sculpted in polished gold or silver, its hammered surface catching and bending light in shifting patterns. The wide silhouette doesn’t demand attention — it holds it....
Meet Aima

Meet Aima

Aima 26 is drawn in sharp geometry, where steel meets gold in measured proportion. The rectangular case frames a dial of Roman numerals and textured detail, creating an interplay of rhythm...